Supreme Court ruling offers comprehensive guidance on comparative advertising rules

Eoin Molloy (Content Editor) Ireland

August 12, 2019

In the recent Supreme Court case of Aldi v Dunnes Stores [2019] IESC 41, O'Donnell J cleared up the deficit of understanding around the oft-misinterpreted European Communities (Misleading and Comparative Marketing Communications) Regulations 2007, and laid down a test to be used in the ascertainment of what constitutes misleading comparative advertising.

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