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‘Smells-alike’ defeat for truthful comparative advertising?

Communications Law

Edited by:
Dr Peter Coe
Publisher:
Bloomsbury Publishing plc
Publication Date:
February 2025
(2010) Vol 15, No 4 Introduction Comparative advertising: the existing legal framework The facts of L’Oréal v Bellure The ECJ’s decision Back to the UK Court of Appeal Impact ...

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